On November 19th, Harvard Business School (HBS) visited SUIS Gubei and hosted an engaging business competition for all Grade 10 students.
11月19日，哈佛商学院（HBS）到访协和古北，为十年级全体学生举办了一场精彩纷呈的商业竞赛模拟项目。
The event took place at the first-floor IB Study Hall. Students formed small groups and were assigned leading roles within a given market — such as CEO, CFO, and CMO — mirroring the structure of real-world business teams. This setup allowed them to experience firsthand how different functions collaborate in business. Every choice students made directly impacted their virtual revenue, pushing them to constantly adapt strategies to maximize profits, outmaneuver competing teams, and demonstrate business ideas through diverse, innovative presentations.
活动在一楼IB学习中心举行。学生们以小组为单位，在设定的市场场景中分别担任首席执行官（CEO）、首席财务官（CFO）、首席营销官（CMO）等核心角色 —— 完美复刻了现实商业团队的架构。这样的设置让学生们亲身体验到企业各职能部门的协作模式：每一个决策都直接影响虚拟营收，这促使他们不断调整策略以实现利润最大化、超越竞争对手，同时通过多元创新的方案展示商业思路。
The primary aim of HBS’s visit was twofold:
01 Promote business education among high school students
02 Inspire curiosity about economics
The event encouraged students to expand their understanding of economics by applying critical thinking and entrepreneurial skills to real-world problems.
哈佛商学院此次到访的核心目标有两点：
01 向高中生推广商业教育理念
02 激发学生对经济学的探索兴趣
活动鼓励学生将批判性思维与创业能力应用于现实问题，从而深化对经济学的理解。
The IB Study Hall buzzed with excitement as students gathered in teams of 3-4 for the challenge — as if they were key players in the Mixue market. Within a limited time, they completed three core tasks:
- CFOs:Listed and evaluated creative ideas
- CMOs:Brainstormed concepts for diverse products
- CEOs: Synthesized ideas into a compelling business vision
This immersive simulation not only tested students’ knowledge but also fostered critical thinking, effective communication, and quick adaptation — skills essential for future careers.
IB学习中心内气氛热烈，学生们以 3-4 人为一组参与挑战 —— 仿佛化身为蜜雪冰城市场的核心决策者。在有限时间内，各组完成了三项核心任务：
- CFO（首席财务官）：梳理并评估各类创意方案
- CMO（首席营销官）：为多元产品构思差异化概念
- CEO（首席执行官）：整合想法，形成有吸引力的商业愿景
这场沉浸式模拟不仅考验了学生的知识储备，更培养了他们批判性思维、高效沟通与快速应变能力 —— 这些都是未来职业发展的核心素养。
The core challenge for these young “executives” was clear yet demanding: Launch a new beverage that meets three criteria:
- Competitively priced
- Aligned with Mixue’s pricing strategy
- Unique appeal to capture a diverse consumer base
This task pushed students beyond product creation — it required them to identify market gaps and craft a beverage with potential to become a daily favorite for the masses.
这些年轻的“企业高管”面临的核心挑战明确且艰巨：推出一款满足以下三项要求的全新饮品：
- 定价具备竞争力
- 与蜜雪冰城的定价体系保持一致
- 拥有独特吸引力，覆盖多元化消费群体
这项任务要求学生不能止步于“造产品”—— 更要学会发现市场空白，打造出有望成为大众日常新宠的饮品。
Reflecting on the day’s success, Mr. Morgenstein, Head of the Humanities Department, noted:
It was great to see this year’s students think critically and work together to apply classroom knowledge to real case studies. The simulation helped them gain practical skills and consider how to use economics in the future—whether starting a business or choosing a career role.
人文部门主管Morgenstein先生在回顾活动时表示：
很高兴看到今年的学生能主动进行批判性思考，并且通力合作，将课堂所学应用到真实案例中。这场模拟让他们积累了实用技能，也促使他们思考未来如何运用经济学知识 —— 无论是创业，还是规划自己的职业方向。
This hands-on experience let students move beyond theory, fostering:
- A solid understanding of business fundamentals
- Essential skills in collaboration and innovative thinking
这次实践体验让学生走出理论课堂，收获了双重成长：
- 扎实掌握商业基础原理
- 锤炼协作与创新思维等核心能力
As the event concluded, the Study Hall was no longer just a room — it became a launchpad for ambitious ideas, with an atmosphere charged with the promise of a new generation of entrepreneurs.
活动落幕时，这间IB学习中心已不再只是一间教室 —— 它成为了孕育雄心创意、成就未来创业者的起点，空气中满是新一代创业者的无限潜力。
written by
Olivia Yap and Mellow Man